IMCF · International sports marketing
From a niche federation to a 29.7M-view growth period.
I built the strategy, systems and creative output around an international combat-sport federation and its World Championship—then used the performance data to keep improving the work.
The sport needed more eyes.
It needed more viewership and a way to reach larger audiences beyond the people who already knew the sport.
A structure built for 30 countries.
I built a marketing structure and strategy that could coordinate a 30-country organisation while still producing consistent public-facing work.
The biggest World Championship yet.
We pulled off the sport’s most attended and most viewed World Championship.
Outcomes.
Featured visual
Making the craft part of the story.
A sponsor-partner collaboration that used education to build audience interest while creating a stronger connection with the maker’s brand.
Shield-making education Reel
Collaborative production · Sponsor activation · Motion graphics · Audience education
Open original Reel ↗See more IMCF campaign work
More campaign evidence
Reels, graphics and community work.
The additional media loads only when this section is opened.
Every nation had a voice.
Countries supplied their own clips, which I shaped through motion graphics into a consistent series that built interest and community interaction before the event.
Open original Reel ↗Pure viewership.
A direct, high-intensity piece built around the visual strength of the sport and the viewing behaviour that expanded distribution.
Open original Reel ↗Clear content from difficult footage.
Many contributors were new to presenting on camera or working in English. I guided, edited and packaged their knowledge without losing its authenticity.
Open original Reel ↗The community became the content.
One piece from the wider user-generated campaign that invited fighters to participate, compete and distribute the story through their own networks.
Open original Reel ↗Published visual work
Campaign thumbnails.
Select any preview to open the original Facebook post.
Pre-event marketing graphics
Building recognition, interest and momentum before the World Championship.
Marshal participation campaign
Collaborations, community stories, memes, articles and social posts encouraging marshal commitment.
National event posters
Country-level event graphics extending the visual system across the national network.
Results shown are platform views, not unique reach. The approximately $20K sponsorship figure combines financial support, equipment/product value and partner activation value.
Campaign work
The work behind the outcome.
Campaign snapshots arranged as a visual wall. Select any piece to open the full campaign view and read the thinking behind it.
Results shown are platform views, not unique reach. The approximately $20K sponsorship figure combines financial support, equipment/product value and partner activation value.